True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics. And mos
Hundreds of new custom made and template based websites are being launched every day. Many business owners are facing the question of whether or not to invest their time and money into a custom made website. After working with both custom and templa
1. We all must do this. Just stood at an ATM for an hour to celebrate one year of demonetisation.2. Another way to look at it. I think #Demonetisation helped the govt in just one way - If you say DeMo DeMo DeMo DeMo continuously, it soun
Online market has become quite a trend these days as it offers the easy market solution to the people. Marketing in fact in present times have changes its course and the complete credit goes to the online start ups. Online business opens up option f
Text attracts more attention than pictures.People start viewing your website from the top left corner.Readers ignore banners. Surprise, suprise.Fancy fonts are ignored.People only scan the lower parts of your website.Short paragraphs work better than
Diwali is a festival that has an amazing quality of not just brightening our lives but make it more interesting with the festivities associated with it. However, a little precaution could add more sparkle to Diwali, and even a bit of callousness c
1. Clearly Define the Hiring StrategyYou must have a clear hiring strategy before you even start the hiring process. As a small business, it is important that you keep the company lean. Scratch off all the unnecessary roles and focus on hiring only
Prospective clients can find you: This is one of the most important reasons to have a business website. People are looking online for your services. When they search, will they find your business? If they can’t find you, they can’t hire yo
I shall be failing in my national duty if I did not speak up even now against the mess the finance minister has made of the economy. I am also convinced that what I am going to say reflects the sentiments of a large number of people in the BJP and el
Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you dont use a computer, neither do your potential customers. These are misco
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